“When you sign up for a lot of these online sites, they ask if you want to sign in through your Facebook or LinkedIn account, and they will then access your contacts because they’re looking to capture additional information,” noted Susan Schreiner, an analyst at C4 Trends. Spotify’s data gathering would be like “my CD store selling information captured about me on their cameras while I was in the store,” Enderle remarked. “You don’t expect to be mined for any of this, and it could - in fact, likely will - drive customers to other services.”
“You might expect this from a free social media app, but, with a service you pay for, your expectation of privacy is far higher,” he told TechNewsWorld. “At the core of the problem is that this is a music service that a lot of people actually pay for,” said Rob Enderle, principal analyst at the Enderle Group. Spotify may collect location information and sensor data from mobile devices.Ī lack of clarity over what Spotify might ask permission to do and what it might do without asking permission no doubt led to the outrage. With permission, Spotify may collect information stored on mobile devices, such as a user’s contacts and photos. Spotify’s new policy increases information collected to include new technical data such as additional cookies, device information and network information. In light of Ek’s apology and explanation, the debate now appears focused on whether the brouhaha was justified, or if Spotify’s critics profoundly overreacted. “We will ask for your express permission before accessing any of this data - and we will only use it for specific purposes that will allow you to customize your Spotify experience,” he added. “Let me be crystal clear here: If you don’t want to share this kind of information, you don’t have to,” Ek wrote in his apology.
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